Jet2 passengers spend more on extras than Ryanair’s or easyJet’s
Budget airline Jet2.com has the second highest ancillary revenue per passenger out of 67 airlines around the world, according to a new study.
Only US-based Spirit Airlines earned more per passenger than Jet2, which this week launched its ninth UK base at Stansted.
According to American consultancy IdeaWorks, the UK low-cost carrier’s passengers paid £39 each on extras including in-flight meals and extra legroom in 2015.
Ancillary revenue made up almost 30% of its total income, up from just under 15% in 2008. In comparison, Ryanair earned just over a quarter of its income from the sale of extras, putting it fifth in the table. Easyjet made around a fifth and FlyBe 21%.
Full-service airlines British Airways and Virgin Atlantic made less than 5% of their revenue from ancillary sales.
The three largest US airlines, United, American and Delta, earned the most from the sales of added-extras. Ryanair was in sixth place, earning $1.7 billion, and easyJet earned $1.5 billion, putting it in eighth place.
Ideaworks concluded: "There is plenty of activity to suggest ancillary revenue will continue to grow in total, as a percent of airline revenue, and on a per-passenger basis."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive