Klook teams up with Osaka Tourism

Wednesday, 25 Feb, 2026 0

Online tours and experiences platform Klook has joined forces with Osaka Convention & Tourism Bureau (OCTB).

The MoU aims to attract more visitors to travel throughout Osaka Prefecture.

The partnership brings together Klook’s data and digital infrastructure with OCTB’s on-the-ground destination expertise to enhance the Osaka visitor experience beyond the city.

Under the MoU, Klook and OCTB will collaborate on joint content development and online promotions, data sharing and analysis to better understand inbound travel behaviour.

They will explore sustainable tourism initiatives aimed at better managing visitor flows, and roll out relevant digital solutions to enhance the traveller convenience.

“Osaka tourism is currently at a structural turning point. Beyond simply increasing visitor numbers, it is essential to create experiential value across the entire prefecture,” says Hiroshi Mizohata, Chairman of Osaka Convention & Tourism Bureau.

“This partnership aims to refine the unique strengths of each municipality into market-ready products.”

According to Klook’s Travel Pulse 2026 annual study, 48.6% of travellers planning a Japan trip hope to include Osaka in their itinerary.

It finds intent is stronger among Millennials.

OCTB says the city of Osaka is also evolving as a key gateway connecting travellers to surrounding regions.

Klook’s booking data echoes this with JR Kansai rail passes, Shinkansen train tickets and car rentals selling well.

The partnership will explore new technologies, including digital content solutions and audio guide options.

“At Klook, we see platforms as infrastructure for discovery. Insights from Travel Pulse show that travellers are moving beyond single-city itineraries,” said Wataru Masuda, General Manager, Klook Japan.

The Osaka Convention & Tourism Bureau is the regional destination management organization supported by Osaka Prefecture, Osaka City, Sakai City, and the Kansai business community.



Related News Stories:  Hong Kong most iconic building to add bold dining and bar concepts    



 

profileimage

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...