Kuoni secures brand presence in Northern Ireland for first time with new agency deal
Kuoni has secured partnerships with two independent travel agencies, Feherty Travel, which will give the brand a presence in Northern Ireland for the first time, and TravelLab’s new store in Macclesfield, Cheshire which is due to open in late summer.
The addition of the two agencies will take Kuoni’s portfolio of partnership stores to 12. The operator said this highlighted its ongoing commitment and investment to the trade.
Feherty Travel and TravelLab Macclesfield will remain fully independent, said Kuoni.
Both agencies will receive a marketing budget, in-store point of sale material, training alongside Kuoni staff at its Surrey head office and educational places.
The agencies will also be mentioned on the back of Kuoni brochures as well as on its website, from where customers can book appointments direct.
Kuoni said the deal meant it would secure distribution in new areas and take the brand closer to a new customer base, as well as strengthening its relationship with key trade partners.
National sales manager Brad Bennetts said "The strategy that we have with our partner stores is strong and continues to work. These new investments that we are making are all about working hand-in-hand and sharing best-practice to build more business together."
Feherty Travel has 45 years’ experience in the business with a team of seven travel consultants.
Managing director Scott Parker said, "We share the same customer service values and passion for travel as Kuoni and have a loyal base of customers looking for premium holidays worldwide, making this partnership a natural fit."
The new TravelLab in Macclesfield will be the agency’s second branch, their first being Frodsham, Cheshire, which Kuoni has had a relationship with for a number of years.
TravelLab MD Jai Porter said: "After a prosperous relationship with Kuoni over the years it felt like the right move to turn our brand new branch into a Kuoni partner store. Situated on trendy Chestergate we plan to make it a vibrant and edgy place where customers will want to come and be inspired by our team of experienced travel consultants."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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