Lawmakers propose huge cut to Brand USA funding
A US Senate committee has tabled a proposal to slash the budget of Brand USA’s annual funding.
The Senate Committee on Commerce, Science & Transportation wants to cut it by a massive 80% from $100 million to just $20 million.
This would severely hamper Brand USA’s marketing activities in overseas markets.
“That will have very severe ramifications for what Brand USA will be able to do and not do,” a source told Skift.
A funding cut would also impact the matching contributions from the industry.
It follows the ousting of five Brand USA board members recently.
Inbound tourism to the US is already rapidly declining.
Trips from Canada by air are down 20%, while land border crossings declined by one third in April.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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