Leaflet drops a hit for members
Old-fashioned direct marketing in the form of leaflet drops has proved popular with Advantage customers, the consortium said.
Around 750,000 potential customers have been targeted through door drops and there has been a surprisingly high 7% response rate.
"Direct marketing sounds old hat but the consumers have engaged with individual members," said managing director Julia Lo Bue-Said.
"Customers are fed up with emails and don’t receive mail any more."
She said the consortium would provide content for members’ websites, but they needed to personalize it and make it unique to their businesses.
"Our focus is on delivering you content," she said. "We write blogs when we come back from holiday, but you need to make the content unique and need to understand what we are trying to achieve online."
Jeremy Skidmore
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