LOHAS – THE BIG NEW $24bn MARKET FOR SUSTAINABLE TOURISM
LOHAS is an acronym that hasn’t got much global exposure. Yet it’s one of the US’s biggest growth areas and set to see enormous global growth. Not only this, but it’s a natural partner to Sustainable Tourism.
Lifestyles of Health and Sustainability (the message behind the LOHAS acronym) has now got the critical mass to develop dramatically.
The market has clearly developed as a response to Climate Change Challenges and alongside the Corporate Social Responsibility movement.
Currently the total US market is estimated at around $200bn in:
• Personal Health $118bn
• Green Building $50bn
• Ecotourism $24bn
• Natural Lifestyles $10bn
• Transportation $6bn
• Alternative Energy $1bn
The US ethical investment market is now estimated at a staggering $2.14 trillion as more and more green investors try to bring their investments to work with their lifestyles.
The LOHAS market is dealt with in the VISION/TOTEM Sustainable Tourism Report 2008. Now published at UK£100, US$200, Euro140
For further information, and to purchase your copy contact [email protected]
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