LOHAS – THE BIG NEW $24bn MARKET FOR SUSTAINABLE TOURISM

Monday, 16 Jun, 2008 0

LOHAS is an acronym that hasn’t got much global exposure. Yet it’s one of the US’s biggest growth areas and set to see enormous global growth. Not only this, but it’s a natural partner to Sustainable Tourism.

Lifestyles of Health and Sustainability (the message behind the LOHAS acronym) has now got the critical mass to develop dramatically.

The market has clearly developed as a response to Climate Change Challenges and alongside the Corporate Social Responsibility movement.

Currently the total US market is estimated at around $200bn in:

• Personal Health $118bn
• Green Building $50bn
• Ecotourism $24bn
• Natural Lifestyles $10bn
• Transportation $6bn
• Alternative Energy $1bn

The US ethical investment market is now estimated at a staggering $2.14 trillion as more and more green investors try to bring their investments to work with their lifestyles.

The LOHAS market is dealt with in the VISION/TOTEM Sustainable Tourism Report 2008. Now published at UK£100, US$200, Euro140

For further information, and to purchase your copy contact [email protected]



 

profileimage

Valere



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...