London hotels hurt by June Jubilee
June saw the worst occupancy levels in London for almost 10 years according to hotel consultancy firm PKF.
The Golden Jubilee meant that there were two bank holidays in the month, disrupting the business market and leading to occupancy figures not seen since 1993. Occupancy fell by 6.2% to 78%, which PKF points out is low for what is “usually a strong trading month in one of Europe’s strongest hotel markets.”
Average room rates fell by 11.7% due to the hotels’ reliance on leisure rather than business travellers, meaning yields were down 17.2%.
In the regions there was a drop in occupancy of 4.4% and a fall in room rate of 3.4%, leaving yields down by 7.7%.
However PKF hotel consultancy services managing director Melvin Gold points out that the overall effect of the Jubilee should be positive. He said: “Although these figures give cause for concern in the short term, the Jubilee is still a plus for hotels in the longer term as positive UK marketing images hit TV screens around the world.”
Mr Gold added: “In London there is a continuing reliance on the domestic market as the only growth area and it is key that overseas visitors are attracted back. If the Jubilee helps to achieve that then its ultimate legacy will be more positive than that bestowed on the UK’s hoteliers in June.”
Preliminary Data for June 2002
|
Rooms Department |
2002 |
2001 |
% change |
|
UK Regional Hotels (495) |
|
|
|
|
Average daily room rate per occupied room |
£63.52 |
£65.78 |
-3.4 |
|
Average daily room occupancy |
70.8 |
74.0 |
-4.4 |
|
Average daily rooms yield per available room |
£44.97 |
£48.72 |
-7.7 |
|
London Hotels (107) |
|
|
|
|
Average daily room rate per occupied room |
£109.28 |
£123.77 |
-11.7 |
|
Average daily room occupancy |
78.0 |
83.1 |
-6.2 |
|
Average daily rooms yield per available room |
£85.25 |
£102.95 |
-17.2 |
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026