Lowcost announces ambitious worldwide expansion plan
Lowcostbeds is recruiting five extra buyers as part of ambitious plans to expand into more than 75 countries and boost revenue to £1billion within the next three years.
The bed bank, which is part of the lowcosttravelgroup, currently has 11 buyers and is present in 15 countries.
It said the new buyers would form part of a new worldwide team tasked with growing the bed bank into one of the top five global bed providers within the next three years. It is currently one of the top 20.
Managing director international Alex Gisbert will assume responsibility for global sales, marketing and technology within the new structure and Patricia Rossello-Evans will expand her group commercial role to focus more on worldwide contracting and operations.
"With the additional buyers, we will ensure that we continue to grow our number of direct contracts in cities, long haul and short haul market,"she said.
"Whilst we now have 150,000 hotels available through either our XML or website, we will continue to contract our key properties directly, ensuring we maintain a core of exclusive relationships which has proved so successful to date."
The company said 60% of its sales were to properties where it has exclusive contracts.
"We now have our hotels translated into 11 languages and have spent the last two years establishing ourselves in 15 countries across Europe. Our recent launch in the USA, is the start of our worldwide expansion," said.Gisbert.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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