Luxury goes green
For every hotel room night booked through Luxury Explorer, Luxury Explorer will plant a tree in one of its own woods or forests starting November 13, 2006. Each tree will bear the customer’s name and Luxury Explorer will even arrange for customers to visit “their” trees.
Luxury Explorer wants to provide a simple and effective way of offsetting some of the environmental impact of its customers’ “luxe-trotting.” Luxury Explorer will plant a tree for every room night booked through its portal luxuryexplorer.com and if flights are booked using LE’s “First Class” flights service, the carbon offset for the journey will be calculated and the appropriate number of trees planted in one of its own designated woods.
Luxury Explorer will also plant trees to offset its own carbon footprint, includingall travel relating to reviewing and selecting hotel partners around the World.The idea is simple: 1 room = 1 tree. In addition to this they will “trade” the carbon offset to some unknown third party.
Luxury Explorer’s founder and Chairman, Peter Matthews explains, “We want to know that the trees we donate are actually planted and won’t be bulldozed after a year or two. And when some of them are, necessarily, felled that the timber is put to good use. So we’ve decided to plant our own woods, using sustainable management techniques. As proof, every tree planted will be tagged with our clients’ names, providing a full audit trail.”
Report by Chitra Mogul
Chitra Mogul
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