Malaysia Airlines flags crisis action

Saturday, 01 Mar, 2012 0

Malaysia Airlines said it expected “challenging” times ahead amid high fuel costs after reporting a loss of US$427 million for the fourth quarter ended December 31, 2011, bringing the group’s net financial deficit to US$836m for the entire year.

“The results make for unpleasant reading. The company is in crisis,” said chairman Mohamad Nor Mohamad Yusof.

MAS group CEO, Ahmad Jauhari Yahya said the airline would respond to stem the losses.

“The bottom-line group losses for 2011 underscore the imperative need for MAS to immediately adopt strong measures to stop the bleeding,” he said

“These include staff redeployment, increasing productivity and efficiency, relentless cost control and making further route reviews.”

MAS’ full year results for 2011 come on the back of a two per cent rise in group revenue and 1.3 million increase in passenger numbers handled compared to the year before.

Late last year MAS dumped routes servicing various cities in Europe, South Africa, the Middle East and Asia.

It plans to launch a new regional premium airline by the second half of 2012 that would service Southeast Asia and key cities in South Asia and Greater China.

In August, Malaysia Airlines and Kuala Lumpur-based budget carrier AirAsia announced an alliance aimed at eliminating head-to-head competition and allowing each to focus on their core markets.



 

profileimage

Ian Jarrett



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...