Market Penetration Remains Key Strategy as the Small Luxury Hotels of the Worldâ„¢
As the sophisticated traveller becomes increasingly demanding in what they expect from a hotel experience, Small Luxury Hotels of the Worldâ„¢ (SLH) has met this head on with the addition of 66 properties to its already impressive portfolio of hotels. This represents a net growth of 10 percent compared to last year, which in the current economic climate is a notable achievement for the luxury hotel brand.
“Despite the deepening global recession, I believe that travel will continue to be an important part of many people’s lives – if nothing else, to provide an escape from the doom and gloom that surrounds us,†commented Paul Kerr, Chief Executive Officer of Small Luxury Hotels of the World. “Increasing the geographic spread of the SLH brand is central to our development strategy, and the fact that we now have a presence in more countries and cities than ever before, enables us to meet the needs of our very loyal and well-travelled clientele,†he added.
Small Luxury Hotels of the World now comprises 485 exclusive properties, spanning 70 different countries. Whether it is an exquisite wine resort in Argentina, a delightful alpine lodge set high in the Austrian Alps, a stunning boutique hotel perched on the summit of Sun Mountain Yabuli in China or a noble neo-classic villa in the heart of Rome, Small Luxury Hotels of the World has once again been successful in seeking out some of the world’s finest small, independent hotels.
The luxury hotel brand prides itself on the diversity of its portfolio and makes a concerted effort to ensure that it has different hotels to meet the varying needs of its customers – whether it is a cutting-edge design hotel or a palatial 17th century mansion. SLH will also continue in its quest to identify hidden gems in destinations where it is yet to have a presence.
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