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Marriott Bonvoy launches travel-themed NFTs
Travel rewards program Marriott Bonvoy has teamed up with up-and-coming digital artists – TXREK, JVY, and Erick Nicolay – to create three Non-Fungible Tokens (NFTs).
Marriott Bonvoy becomes one of the first hospitality brands to create its own NFTs inspired by the travel program’s recent global ‘Power of Travel’ campaign,and.unveiled.at Art Basel Miami Beach 2021.
NFTs are unique digital collectibles that can be traded on the blockchain. Each of the NFTs created for Marriott Bonvoy are an interpretation of travel from the artists’ own experiences.
The NFTs include ‘MΞMORIED,’ created by Tarek Mustapha a.k.a. TXREK (Tarek Em),
It incorporates Marriott Bonvoy’s path connector as a pathway to the journey ahead and the peace of mind in staying at one of the 7,900 properties within the Marriott Bonvoy portfolio.
"We are excited to bring our portfolio of hotel brands into this growing platform," said Brian Povinelli, Senior Vice President, Brand, Loyalty, and Portfolio Marketing, Marriott International.
"We continuously seek opportunities to defy what is conventional."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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