Marriott signs marketing deal with Manchester United
Marriott International has signed a marketing deal with Manchester United that will give frequent guests the chance to earn VIP match experiences and meet some of the team.
For example, members of the hotel chain’s Bonvoy loyalty scheme can put their points towards a Stadium Announcer Experience, where they can go behind the scenes and shadow a stadium announcer with pre-match preparations.
Before the game, the member and a guest will soak up the atmosphere pitch side, before enjoying VIP hospitality, including match tickets and a meet-and-greet with a former player.
Or, members and their guest arriving at Old Trafford on matchday will head pitch side to meet a Manchester United legend before making their way to the player’s tunnel to be in prime position to welcome the team as they step off the coach and head into the dressing room to prepare for the game.
“Together we look forward to creating some unforgettable moments for Marriott Bonvoy members, inspired by the thrill and excitement that only Manchester United can create for fans around the world,” said Manchester United Group managing director Richard Arnold.
The deal comes as Marriott unveils a new global marketing campaign introducing Marriott Bonvoy, the new name that replaces Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest (SPG).
With the tag line ‘Rewards Reimagined’, the campaign encompasses advertising across television, digital video, mobile, print, social media, out of home, and cinema, as well as special events.
"Marriott Bonvoy expresses the joy of ‘good travel’ made possible by our unmatched portfolio of hotels, culture of hospitality and unique member benefits," said Karin Timpone, global marketing officer Marriott International.
"Our aim is to build awareness for Marriott Bonvoy and to inspire more people to travel."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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