Marriott takes aim at Airbnb dominance, expands into home rentals
While homesharing giant Airbnb extends its reach into the traditional hotel market, Marriott International is headed in the opposite direction.
Marriott plans to push further into homesharing after testing home rentals in Europe last year.
It will soon begin taking bookings vis its website for 2,000 home rentals in 100 cities across the U.S, Europe and Latin America.
It is focusing on higher end properties starting at about $200 per night for a one-bedroom apartment.
The service will expand its footprint in many new markets with rentals in 40 cities that do not currently compete with an existing Marriott brand hotel.
Marriott is partnering with rental management companies to manage housekeeping and maintenance.
Marriott is hoping the scale of its Bonvoy guest loyalty program and luxury portfolio will lure customers.
"One of the challenges you see with home-sharing is there’s too much inventory without quality filters or brand assurances. There’s inconsistency across the brand experience," said Stephanie Linnartz, Marriott’s global chief commercial officer.
Still, it has a long way to go to match the scale of Airbnb, even just within the luxury segment.
Airbnb has six million listings worldwide.
Airbnb has just announced a collaboration with a real estate developer to introduce a 200-suite hotel in Rockefeller Plaza, Manhattan.
It also acquired last-minute booking service Hotel Tonight last month.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025