Marriott tries crowdsourcing hotel of the future
Think you can design a better hotel? Marriott says it is ready to listen.
It’s part of Marriott Hotels’ "Travel Brilliantly," a multi-year global marketing campaign designed to position Marriott as a leader in innovation and speak to the next generation of travelers.
The campaign includes TV, digital, and mobile advertising, a new brand look and logo, and enhanced social media platforms, all designed to "reflect the lifestyle of the next generation of travelers, who seamlessly blend work and play in a mobile and global world."
Visitors to the website that goes with it, http://www.travelbrilliantly.com, are invited to share their ideas to improve the modern travel experience across design, culinary, wellness, and technology, and all ideas submitted through the end of September will be entered into a Co-Creation contest.
The creator of the best idea will be given the opportunity to travel with, and design future innovations alongside, Marriott experts.
As a part of the new branding, Marriott is rolling out re-designed lobbies and larger public spaces known as Greatrooms, popular with younger travelers, where guests can work, socialize, and grab a bite to eat and a drink in the lobby.
Meanwhile, Marriott today scored highest among U.S. hotel brands on the new ACSI customer service survey (see story on TravelMole today).
By Cheryl Rosen
Cheryl
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive