Marseille tightens Airbnb rules as tourism booms while housing strains

Airbnb’s footprint in Marseille

Marseille has become one of France’s most heavily listed cities outside Paris. Estimates of active Airbnb listings vary by source. However, recent short-term rental data shows roughly 9,800–10,200 active Airbnb listings in the city. Some reports even talk of a total of above 11,500 when broader short-term platforms are included.

According to data collected by consultant Airbtics, a typical short-term rental in Marseille is booked for 259 nights per year. It generates a median Airbnb occupancy rate of 71% and an average daily rate (ADR) of €100 (US$117). Marseille YoY Revenue Change from airbnb was up by 26.85% in 2025.

Although precise “overnight stays” tied specifically to Airbnb alone aren’t published by the city, broader tourism statistics from Marseille tourism authority covering all vacation rental platforms point to hundreds of thousands of nights booked annually through short-term rentals in the city. Occupancy rates often around 65–70%.

Residents feel the impact

Locals say the proliferation of short-stay rentals has transformed historic neighborhoods like Le Panier and the Vieux-Port area.

Rents have surged across central districts as long-term housing stock shrinks, and neighbors regularly complain of late-night noise, luggage in stairwells, and parties in short-term units. “We receive so many complaints about nuisance and abusive use of tourist residences that it’s overwhelming,” acknowledged Patrick Amico, Marseille’s deputy mayor for housing to local newspaper Le Bonbon.

The 90-night cap is part of a broader set of measures the city has rolled out. Over the past year, Marseille has also required owners of secondary homes listed on Airbnb to offer another property for long-term rent in the same neighborhood. The ciy created a special enforcement brigade, and even begun removing key-drop boxes from public spaces that signal short-term rentals.