Martinique eyes US tourism market

Friday, 24 Oct, 2005 0

Martinique started a $1.2 million marketing campaign aimed at the US market.

The effort is tied into a tour operator incentive package program.

Hoteliers are offering US tour operators and equal euro-to-dollar exchange rate on Martinique programs this winter, say tourism officials.

Martinique’s currency is the euro.

New air service is also being started by American Eagle in December with non-stop flights between San Juan and Fort-de-France. North American Airlines also plans non-stop flights in December.

Another boost to tourism will come from Club Med, which is opening its $60 million Buccaneer’s Creek resort in December.

Report by David Wilkening



 

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