Michigan tourism site No. 1
The state of Michigan’s tourism site received the most traffic of any state tourism Web site in a recent month, according to Hitwise.
Specifically, michigan.org attracted more than 8% of all of the traffic to the 50 state tourism websites, followed by Virginia at 5.6% and Colorado at 5.3%. Arkansas and Utah rounded out the top 5 with almost five percent in a custom analysis of michigan.org and the 49 other state tourism websites.
“Our national golf promotion aired in April, and we jumped to the number one spot. Our regional Pure Michigan advertising campaign launched in May, and we retained the top spot for a second month,” said George Zimmermann, Vice President of Travel Michigan, a business unit of the Michigan Economic Development Corporation. He added:
“We know from independent research that 65% of consumers who use michigan.org for tourism information then travel to and within Michigan. So more web traffic means more business at Michigan destinations.”
One of the state’s new promotions is the “Pure Michigan” advertising campaign, an effort intended to entice out-of-state travelers to one place that “still feels magic, mythic, authentic, untamed, unspoiled, uncompromised, timeless and true,” according to the site.
The campaign communicates to consumers what makes Michigan special and identifies experiences that can’t find be found anywhere else, tourism officials say.
A television ad spotlighting Michigan’s world-class golf debuted in April, while the remainder of the campaign launched in Chicago, Indianapolis, Cleveland, Cincinnati, Milwaukee and Ontario, Canada.
Michigan.org has continued to show growth in the number of visitors this year. Web surfers turned to the site 4,474,604 times during the first five months of 2007, up from 3,643,076 in 2006.
Report by David Wilkening
David
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