Minor Hotels introduces its newest brand : Colbert Collection

Minor Hotels, a global hotel owner and operator with more than 640 properties worldwide, has announced the launch of Colbert Collection, a new premium soft brand.

The concept brings together independent hotels that share a common philosophy: the most memorable travel experiences are felt, not explained. Designed for travelers seeking emotional depth and authentic connections, Colbert Collection unites distinctive properties around the world—each unique, yet connected by understated elegance and a passion for food, culture, and creativity.

The brand draws inspiration from the lively atmosphere of Parisian boulevard cafés and the cultural energy of the original Colbert bistro in London, part of The Wolseley Hospitality Group, owned by Minor International (MINT), Minor Hotels’ parent company.

At its core, Colbert Collection is built on the idea that hospitality’s greatest power lies in connection—whether through shared meals, thoughtfully crafted cuisine, or the discovery of local art and culture.

Each hotel in the collection retains its individuality, shaped by the spirit of its destination—its craftsmanship, flavors, stories, and creative identity. Minor Hotels supports owners with global commercial expertise and operational strength, allowing properties to succeed on their own terms while embracing the brand’s signature style: refined, emotionally engaging, subtly sensual, and rooted in culinary and cultural curation.

The (He)art of the Brand

Colbert Collection is guided by three core pillars: the art of gathering, the art of place, and the art of taste—each designed to shape meaningful guest experiences.

• The art of gathering reflects effortless connection, where guests come together through cultural experiences, artist conversations, or relaxed aperitivos inspired by local traditions.
• The art of place emphasizes a deep connection to the destination, creating spaces that engage with local stories, creativity, and heritage.
• The art of taste elevates culinary exploration, blending ingredients, traditions, and techniques into storytelling experiences that go beyond dining.

“Colbert Collection represents a new chapter for Minor Hotels,” said CEO Dillip Rajakarier. “The brand allows us to meet the evolving needs of both modern travelers and hotel owners. It celebrates individuality while connecting properties through a shared sensibility, supported by our global expertise and commercial strength.”

A Strategic Step in Minor Hotels’ Growth

Colbert Collection joins Minor Hotels’ diverse portfolio, which includes brands such as Anantara, Tivoli, NH Collection, Avani, and Oaks. The new brand reflects the company’s commitment to expanding its presence in the fast-growing soft brand segment.

It also supports Minor Hotels’ global “asset-right” strategy—a flexible model combining ownership, leasing, management, and franchise agreements tailored to each market. While the group maintains its asset-heavy foundation, future growth will focus on asset-light expansion through management and franchise partnerships, offering greater scalability and profitability.

For independent hotel owners, Colbert Collection provides an appealing opportunity: access to a powerful global platform—including sales, distribution, advanced revenue management, technology, and a strong loyalty program—while maintaining each property’s local identity.

The brand will debut in Italy in spring 2026, with further expansion planned in culturally rich destinations such as the UK, Spain, Austria, and the UAE. Colbert Collection aims to offer travelers a refined yet welcoming experience shaped by artistry, culinary excellence, and the simple joy of connection.

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