‘Miserable Monday’ leads to surge in holiday searches
Searches for flights and holidays rocketed yesterday as people who returned to work after the long Christmas break started looking for their next break, said British Airways.
It claimed views on the BA website were up 68% on the first day back to work last year, peaking at 12.30 noon. The top searches were to the best-known destinations in the US, Canada and Asia.
BA Holidays managing director Claire Bentley said: "Almost everyone suffers a ‘Miserable Monday’ being back at work for the first time after being off during Christmas and New Year so inevitably thoughts turn to summer holidays.
"We know lots of people are mulling over places to fly and go on holiday to and have looked at lots of fantasy flights and holidays before they finally commit to a favourite destination and secure their holiday break away."
European destinations were also in more demand this year with searches significantly up for Amsterdam, Berlin, Malta, Milan, Mykonos, Nice, Naples, Prague and Paris, said BA.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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