Nearly 12 million planning festive staycation
About 11.6 million Brits plan a domestic holiday in the UK during festive season, bringing £3.3 billion boost to economy
VisitEngland is projecting 11.6 million Brits are planning an overnight festive holiday trip.
It released the Christmas Trip Tracker Survey highlighting an estimated £3.3 billion boost to the economy during the Christmas and New year period.
The figures are up by nearly a third (32%) on last year’s results, when 8.8 million had planned a domestic break.
Among those definitely planning an overnight holiday trip in England, nearly half (49%) are planning on taking two or more trips during the festive season.
The survey also shows that 7% of Brits have yet to decide if they will take an overnight trip during this time.
The main reasons for this are ‘waiting to see if there are any deals / special offers’ or ‘waiting to see what the weather is like.’
“It is encouraging to see many planning a short break with friends and family during the festive season, boosting the economy through tourism,” said VisitEngland CEO Patricia Yates.
“We know from destinations across England that 2025 has been a very mixed picture as consumers wrestle with cost-of-living uncertainties and businesses with the higher cost of trading”.
Our latest consumer sentiment research shows that many people are booking last minute, wanting to save on accommodation, activities and seeking good value options.”
Popular seasonal activities Brits plan to do during the festive break, after visiting friends and family, include going out for a meal (41%), visiting a Christmas market (40%) and shopping at the post-Christmas sales (33%).
More than one-in-five (21%) will participate in outdoor activities such as walking or cycling.
Of those surveyed, younger people are more likely to spend money at seasonal shopping events with 42% of 16-to-24-year-olds planning to shop at post-Christmas sales, while half (50%) are set to visit a Christmas market.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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