NETIZEN RE-BRANDS AS NETIZEN DIGITAL
Netizen, the travel website design, development and online marketing specialist, has been acquired by direct response advertising agency group, Accord Holdings Ltd.
Netizen will merge with Accord Holdings? paid search marketing division, Accord Search Marketing (ASM), and re-brand as Netizen Digital.
Netizen delivers a bespoke offering, based around its web platform, ?Mosaic?. In addition to its website design and development, and content management services, the company also provides reservation system integration, search engine optimization (SEO), and e-mail marketing.
Little known as a brand, ASM is already one of the top five paid search agencies in the UK, last year handling ?25 million in search business. Their Google-certified team manages Pay Per Click (PPC) search engine marketing campaigns for 130 clients in the UK.
The acquisition and subsequent merger will give Accord Holdings, which last year had a turnover of ?153 million, its own in-house full-service online marketing specialist. Netizen Digital will deliver integrated, end to end marketing campaigns across all online channels. It will broaden the range of online advertising services Accord Holdings offers across its portfolio of companies, which includes travel advertising specialist Conrad Advertising.
Netizen Digital will be headed up by ASM Managing Director Lewis Lenssen. Lewis commented, ?We are delighted to be joining forces with Netizen and we have exciting plans for Netizen Digital?.
?Travel companies are now realising the full potential of online marketing. The future lies in maximising ROI performance across a full range of integrated channels. Paid Search and SEO will generate response, but if your website isn?t up to scratch, or if you don?t keep in touch with your existing customers, you are reducing your likely returns. In this incredibly competitive market companies need to be consistent throughout the entire consumer buying experience.?
Netizen Digital will continue to develop innovative technology solutions that offer real benefits to travel companies. This year Netizen launched a ?live person? chat service that enables potential customers to chat live online with a company representative, thus increasing conversion, and a Google Earth facility for travel clients who want to deliver a stronger user experience on their websites.
?Netizen Digital will be committed to providing engaging online solutions that generate quality enquiries, persuade customers to purchase, build loyalty, and develop profitable long-term relationships.?
Netizen Digital
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Strike action set to cause travel chaos at Brussels airports
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent