New bid to cut brochure wastage
Agents and operators have been urged to support a ‘green’ initiative designed to cut down on the use of printed brochures.
The scheme has been set up to distribute brochures online, reduce brochure wastage in agencies and cut the cost of sale.
BrochureMaps and BrochureRack have been established by Travelwhere, a company founder by Ian Champness, former marketing director at FSS Travel & Leisure Systems.
BrochureMaps show operator brochures by country and region. The user can see brochures in the regions featured on maps of the destination country and link from the brochure icon on the map to the brochure content overview, or view or search the full e-brochure online in page-turning format.
BrochureRack (www.brochurerack.travelwhere.co.uk) is an online travel directory of brochures, with the two services designed to complement each other.
The concept of holiday BrochureMaps and the Travelwhere BrochureRack directory of operators’ details and their published brochures are two digital publishing solutions that might “tick the boxes” as being innovative, useful and green, Champness said.
“The appetite within the trade to cut brochure wastage has not gone away. It remains as big an issue as ever, and operators are under pressure to reduce brochure production and distribution costs,” he said. “It’s just possible that we might have a solution that could help operators, agents and the environment.
“I am looking to get the trade’s support behind an industry ‘green’ campaign to improve tour operators’ online brochure distribution and reduce retail travel agent brochure wastage.”
As an affiliate “marketing” partner there is a charge of
· 50p for click throughs from the Travelwhere website to the operator’s website
· a charge of 60p when a travel agent (or consumer) opens the operator’s online e-brochure or 3p per page viewed, whichever billing is preferred.
· There is no additional click-through charge if the visitor deep-links from any page of the operator’s e-brochure to the operator’s website
· Travelwhere provides monthly analysis of pages viewed and/or unique visitors to a brochure publication
Phil Davies
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