New Celebrity ship has a “ladies touch”
Some things just need a woman’s touch, says Celebrity Cruises. The cruise line says it went right to the source for its new Celebrity Solstice: ladies who cruise.
“First, we decided to make the staterooms larger – an average of 15% larger, in our deluxe ocean view verandas – and then, we decided to make them better,” said Richard Fain, Chairman and CEO of Celebrity’s parent company, Royal Caribbean Cruises Ltd. “To do that, we enlisted the expertise, intuition and wish lists of five exceptional women.”
Celebrity engaged a panel of five “boomer” women, identified by the line as “Celebrity’s Leading Ladies,” specially selected for their distinct points of view – a frequent cruiser, a travel agent, a travel writer, a hotelier and a cruise considerer.
“Our goal was to understand cruisers’ real needs and interests, so that our new generation stateroom design would be grounded in genuine consumer insights,” said Celebrity Cruises President and CEO, Dan Hanrahan.
Why women?
“Women are not only the primary cruise planners; they are the most discerning guests when it comes to the stateroom,” said Celebrity’s Senior Vice President of Marketing, Ellen Taaffe.
The consulting ladies offered various suggestions for stateroom design but chief among them were how to improve stateroom flow. That was made possible by a larger stateroom size and Celebrity’s new interlocking technology.
Also, in what is being called an industry first, Celebrity Solstice will feature an adjoining stateroom design with a double set of doors, allowing guests to open up the space for families or friends traveling together or close the doors for a more private environment.
Verandas of adjoining staterooms can also be opened up to create a veranda that spans both rooms. Clear sight lines and walkways to sea views are found in nearly every stateroom.
Colors were also a consideration. On the advice of its panel, Celebrity Solstice is steering away from bright colors and patterns in favor of neutral colors for a more sophisticated and timeless look, the cruise line says.
Report by David Wilkening
David
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