New CR7 campaign showcases Saudi’s top destinations
CR7 is once again heading up the latest promotional campaign as Saudi’s global brand ambassador,
Cristiano Ronaldo has partnered with Saudi again, this time to focus on its iconic destinations in a new video.
CR7 is inviting travellers to explore multiple destinations and experiences.
This includes the Saudi Red Sea: which is home to pristine coral reefs, offering divers and snorkelers flourishing reef walls, sea turtles, rays, and kaleidoscopic marine life. It is home to Shura Island, the Red Sea’s central luxury and wellness hub, focused on ultra‑high‑end beach and island hospitality
AlUla: rises from sandstone formations and oasis valleys, and holds the UNESCO-listed Hegra, where monumental Nabataean tombs emerge from cliffs that turn golden at sunrise and amber at dusk. It’s a destination that blends heritage with outdoor adventure like sunrise hot-air balloons hiking, and dark skies for stargazing. Through the autumn-winter months, AlUla transforms into a global cultural arena, with festivals like AZIMUTH, AlUla Wellness, Ancient Kingdoms and Winter at Tantora, plus international sporting moments such as AlUla Desert Polo and major trail races.
Jeddah: introduces travellers to modern culture, and deep-rooted heritage. Along the Red Sea waterfront, the Jeddah Yacht Club & Marina is evolving into a major social hub for dining, sailing and ocean activities. Its coastline invites diving, snorkeling and open-water experiences and the UNESCO-listed Historic Jeddah unlocks old coral-stone houses with wooden roshan balconies overlooking restored alleyways filled with markets, artisan studios, concept stores and heritage cafés. Travelers can wander these historic lanes before stepping into the immersive world of TeamLab Borderless Jeddah, a globally renowned digital art experience. As an events destination, the city shines with Jeddah Season, bringing a major calendar of concerts, waterfront shows, celebrity appearances and themed entertainment.
Riyadh: Riyadh Season turns the capital into one of the world’s largest cultural festivals – a long season of concerts, themed attractions, international dining pop-ups, immersive shows and global performances in entertainment hubs like Boulevard City and Boulevard World. The 2026 calendar features headline moments such as WWE Royal Rumble, LIV Golf Riyadh, major esports championships like Esports World Cup, and international sporting showcases building on events like the WTA Finals and Six Kings Slam, positioning Riyadh firmly on the world stage. Destinations like Via Riyadh and modern districts such as KAFD, feature flagship fashion houses, cinemas, galleries and high-end restaurants amid bold contemporary architecture.
Diriyah: is at the cultural heart of Riyadh, offering a world where heritage is preserved with contemporary elegance. Centered around the UNESCO-listed At-Turaif, Diriyah presents mudbrick palaces, fortified pathways and courtyards. The destination comes alive between late autumn and early spring, when cooler evenings fill the district with visitors wandering through museums, outdoor galleries and cultural activations. During this season, Diriyah’s wadi transforms with attractions like Layali Diriyah, live music performances and pop-up markets surrounded by illuminated palm groves,
View Cristiano Ronaldo exploring more of Saudi in the new video here.
Related News Stories: Cristiano Ronaldo showcases Saudi events in new campaign Beyond Football: Discover Saudi's Iconic Destinations with Cristiano ...
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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