New edition of China Outbound Travel Handbook launched this month
The rapidly expanding Chinese inbound market is a lucrative opportunity for destinations worldwide and shows little sign of abating as the rise in the middle classes fuels an appetite for international travel.
It is also a highly complex market and the way destinations promote themselves to Chinese visitors continues to evolve.
This month sees the release of the expanded third edition of China Outbound Travel Handbook 2015 – China, the Future of Travel, a resource aimed at the tourism, hospitality and retail sectors.
It offers deep insights into the mindset and expectations of today’s Chinese traveller with interviews and case studies highlighting the opportunities and challenges for travel sellers.
Author Roy Graff published the first edition of the handbook in 2005 and has worked in business development in e-commerce, online travel and luxury hospitality in China and other emerging markets.
A familiar presence at major travel trade forums on Chinese tourism, Graff established ChinaContact as a market entry consultancy in 2005 and two years ago founded China Edge, which provides strategy, training and marketing in China for luxury retail and hospitality brands.
The 2015 edition of China Outbound Travel Handbook goes on general release on April 21, 2015.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season