NYC targets Southeast Asia market with new Singapore office
NYC & Company is opening a Singapore office hoping to lure more visitors from Southeast Asia.
Hot on the heels of the launch of the world’s longest flight by Singapore Airlines to Newark, NYC & Company will unveil its 17th representative office opening during the ITB Asia travel trade show taking place in the Lion City this week.
The office hopes to expand on the more than 227,000 Southeast Asian tourists who visited New York last year, said Fred Dixon, NYC & Company’s CEO.
"Through the expansion of our promotional efforts in this region, we look forward to inviting even more travelers to discover the unique beauty and magnetism of the five boroughs," Dixon said.
Main markets in ASEAN include Singapore, Vietnam, the Philippines, Indonesia, Malaysia and Thailand.
The office will be overseen by Singapore marketing firm, Xzodus Pte Ltd., and is leveraging NYC & Company’s ‘2019: A Monumental Year’ marketing campaign to boost visitation.
"2019 will be a monumental year for New York City tourism and we want to invite visitors in the Southeast Asia region to book their travel now to enjoy an extraordinary year," said NYC & Company SVP of global communications, Christopher Heywood.
Major new developments in the city for 2019 include the new Statue of Liberty Museum, and the opening of the TWA Hotel at JFK Airport.
Big ticket events in 2019 range from WorldPride, the ABB FIA Formula E Championship in Brooklyn, and WWE Westlemania 35.
Last year the Big Apple welcomed 13.1 million international visitors, and is on track to reach 13.5 million by the close of 2018.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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