Octopus: Pricing error wasn’t a stunt

Thursday, 04 Dec, 2003 0

OctopusTravel.com claims to have lost thousands of pounds in operating profit by honouring a series of pricing errors. The online accommodation provider allegedly priced rooms in the wrong currency, which left opportune customers booking luxury hotels at very low rates. According to Octopus, one customer paid £1.50 for a night in The Metorpolitan Bangkok, a four star property where rooms usually start at £55 per night. A spokeswoman for the company said the error happened on the weekend of 21 November, when an operator in the Far East entered the rate in the wrong currency. She denied that it was a PR stunt, but conceded that the incident was likely to generate lots of hits for the website, with people looking for similar mistakes. Octopus provides online accommodation to companies like easyJet, Eurostar, National Express and bmi, as well as sightseeing and excursions.



 



Most Read

Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know

Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham

Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago

Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research

Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact

Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference

Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role

Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal

Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination

Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness

Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future

Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
TRAINING & COMPETITION
Skip to toolbar
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...