One in five children has booked a holiday
Children are having a greater influence on the choice of a family holiday, according to Thomas Cook research.
Its study found that Generation Z – millenials born from 2000 onwards – are now influencing the destinations and activities their families choose.
A survey of 2,000 found that 74% of parents say that ‘all’ or ‘some’ of the holiday they choose is influenced by their children.
About 25% of parents say that their holiday is completely centred on their kids’ needs and a further 49% give their children equal weighting when it comes to holidays.
The study also found that one in five children has booked a holiday themselves and a further 18% have helped book one.
Only 16% of parents admit to being ‘selfish’ about breaks by booking the holidays they want and making their children fit around those plans, and just 5% saying they prefer to go away without the kids.
Dr Paul Redmond, who worked on the research with Thomas Cook, said millenials are having a greater influence on holiday bookings due to their ‘confidence in travel and digital expertise’.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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