Opodo jumps on dynamic bandwagon
Opodo has introduced dynamic packaging for consumers across its UK, French, German and Italian websites.
The service includes a ‘shopping basket’ facility which allows customers to compare selected travel items before ‘checking out’ in a single transaction.
Opodo, majority owned by Amadeus, claims that by combining a flight with a hotel, car hire and travel insurance, customers are “guaranteed” a price saving than if they booked the same products individually on the site.
The new service also allows customers to compare the price of their own dynamic package with a pre-packaged deal to the same destination.
Barcelona emerged from research as the most popular destination being booked by people looking to build their own package, followed by New York, Rome, London and Paris. In total Opodo customers can choose from more than 50 destinations
Opodo CEO Simon Vincent said: “Europe is still very much a package holiday market with consumers buying traditional packaged holidays as well as dynamical packaged breaks via the internet.
“Indeed recent research shows that in 2005 sales of traditional package holidays sold online in Europe reached £3.2 billion, compared to £1.3 billion sales of dynamic packages.
“Different markets in Europe are at different stages of evolution when it comes to their dynamic packaging offerings, hence why Opodo has built a service which allows customers to either build their own package or choose a pre-combined trip, all in one booking flow.”
Report by Phil Davies
Phil Davies
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