Orient Express re-brands
Orient-Express is re-branding its collection of hotels, trains, safaris and river cruises, under the name Belmond.
The launch of the new Belmond brand, which will start from March 10, 2014, will be backed by $15 million marketing campaign to include websites and social media.
The company says the new name ’embraces all that is special’ about the operator and will make it easier to ‘recognise, navigate and explore’.
"We are excited that we are entering the next chapter in our journey with a name that celebrates our character, resonates with our guests and encompasses the broad scope of our celebrated collection of hotels, river cruises and trains," said John M. Scott, president & chief executive officer, Orient-Express Hotels Ltd.
"We will support the launch of Belmond with a sizeable investment of $15 million in enhanced promotional and marketing initiatives," said Ralph Aruzza, chief sales & marketing officer. "This investment will include new websites, social media and our first ever large-scale advertising campaign."
The Belmond name will be alongside each individual property brand, ‘uniting’ the collection.
Diane
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Strike action set to cause travel chaos at Brussels airports