OTA Insight signs deal with Carlson Rezidor
OTA Insight has signed a deal with Carlson Rezidor to supply the hotel group with its rate intelligence tools.
The tools will be rolled out to Carlson’s portfolio of 1,400 hotels in 115 countries under its brands, which include Radisson, Park Plaza, and Park Inn.
The partnership will see OTA Insight roll out its dashboard technology to help drive the hotel group’s revenue management strategy and provide innovative competitor benchmarking.
OTA Insight will also supply the hotels and Carlson Rezidor corporate teams with rate parity management tools to enable them to monitor locally targeted OTA promotions and help ensure the best rate is always available on each hotel’s website.
"OTA Insight is the best fit for Carlson Rezidor Hotel group’s revenue management strategy and systems, as it helps us unlock crucial market trends and monitor real-time movement on supply and demand of hotel rooms worldwide,” said Eric De Neef, global chief branding and commercial officer for Carlson Rezidor.
“We are excited about this collaboration and believe OTA Insight’s progressive business intelligence tools will provide us with the information needed to grow our occupancy and revenue, but also a chance to deliver the best rate (guarantee) for our customers, on our own brand websites."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Airbnb eyes a loyalty program but details remain under wraps
Air Mauritius reduces frequencies to Europe and Asia for the holiday season