PATA postpones Americas Travel Mart
The Pacific Asia Travel Association (PATA) has postponed its Americas Travel Mart as a result of the downturn in inbound traffic to North America since 11 September.
The event, which aims to promote North American destinations to buyers predominantly from the Pacific Asia region, was originally scheduled to take place in Mexico City in September 2001, but was initially postponed until 2002 in the wake of the September 11 attacks.
PATA said that forecasts now indicate that inbound traffic to North America will not reach pre-September 11 levels until approximately mid-2004. It has therefore decided that as recovery from the 11 September 11 would be much more tangible by 2003 it will postpone the event until then. PATA said that postponing the event to 2003 will also give the organisation the opportunity to expand the show through a proposed strategic alliance with the Washington, D.C.-based American Hotel & Lodging Association (AH&LA).
PATA Vice President-Development, Mr. Peter Semone said: “In the post 9-11 environment PATA is adapting its trade show policy to deliver very focused events in convenient locations which will draw a lot of support from the marketplace.”
PATA and AH&LA have agreed to jointly assess the timing and location of the event for 2003 and beyond. PATA said that through the collective and broader membership base of both organisations, a fresh marketing effort will be launched to secure participation from quality sellers and buyers.
For further information, contact Mr. Semone, mailto:[email protected], or PATA Managing Director-Events, Ms. Sheila Leong, mailto:[email protected][email protected].
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