PKFARE expands into dynamic flight-hotel packaging

An end-to-end ecosystem for flight + hotel packaging

PKFARE’s entry into hotel packaging is designed to address this transformation. This partnership among PKFARE, Wano and AirAsia MOVE connects three critical components of modern travel commerce:

Travel supply and demand signals, powered by PKFARE’s hotel inventory and AirAsia’s flight network and promotional ecosystem

B2B packaging and distribution reach, enabled through Wano and AirAsia MOVE travel trade network and over 15 million monthly active users (MAU)

Real-time packaging intelligence, delivered by PKFARE’s technology platform, which dynamically builds and prices packages based on live flight availability and hotel inventory

Together, these capabilities enable a more responsive and demand-aligned packaging ecosystem— in which travel products are not statically constructed, but continuously optimized based on real market conditions.

Smarter Distribution, Stronger Commercial Returns

The partnership is designed to provide participating hotels with access to incremental demand that is more targeted and commercially efficient:

Through Wano’s pure B2B distribution model, participating hotels gain exposure to 16,000 travel agents, corporate and trade partner networks. This enables hotels to unlock new demand streams while complementing — rather than competing with — their existing booking channels.

The PKFARE, Wano, and AirAsia MOVE packaging model is built around AirAsia Airlines’ real flight schedules, route-level demand, and airline promotional campaigns. This ensures hotel offers are positioned within relevant travel flows, instead of being surfaced through broad, non-specific search results.

PKFARE’s packaging engine dynamically builds bundles based on live flight availability and hotel pricing, improving competitiveness, enhancing conversion, and reducing friction between flight and accommodation components.

PKFARE, Wano and AirAsia MOVE packaging solution enables hotels to tap into airline-driven demand and gives hotels the ability to shape demand, optimize occupancy, and diversify their distribution mix as part of a broader revenue strategy.

Siew Lee Tan, General Manager of Wano, said: “Our partnership with PKFARE is a strategic move to scale our integrated travel offerings. We are evolving beyond seat inventory to build comprehensive travel ecosystems. By integrating flight and hotel packaging through PKFARE, Wano and AirAsia MOVE are not just improving the traveler experience; we are maximizing value across the entire distribution chain.

This packaging solution is particularly high-impact for our hotel partners. By capturing airline-driven demand rather than generic, fragmented search traffic, we deliver high-intent bookings and superior conversion rates through a more targeted and relevant sales channel.”

Jason Song, CEO of PKFARE, said: “Travel is fundamentally shifting from fragmented bookings to more intelligent, bundled journeys. Our goal is to build the infrastructure that enables this transformation at scale.

By collaborating with Wano and AirAsia MOVE, we are connecting live airline inventory and route-level demand signals with hotel supply in real time. Unlike static or pre-built bundles, this model allows hotels to participate in packaging with far greater precision — capturing demand that is already intent-driven while gaining access to a distribution layer that is more dynamic, measurable, and scalable than traditional packaging models.”

The packaging partnership further reinforces PKFARE’s long-term commitment to curate more relevant and flexible travel options that respond to changing market demand, while enabling partners to unlock sustainable growth through more diversified and efficient distribution models.

Moving forward, PKFARE will continue to expand its flight + hotel packaging services with additional airline partners, while also developing new packaging products such as hotel + ancillary combinations.