Taiwan is introducing a new visitor incentive program designed to encourage international travelers to return, offering cash rewards of up to NT$8,000 (about US$270) as the destination steps up efforts to boost inbound tourism.
The new initiative, announced by Taiwan’s Tourism Administration, will reward repeat overseas visitors with NT$5,000 (US$157). Travelers who return with companions can receive an additional NT$3,000, bringing the maximum incentive to NT$8,000.
Officials said the program is open to all international visitors and forms part of Taiwan’s broader strategy to increase repeat travel and strengthen its position as one of Asia’s leading tourism destinations.
The announcement comes as Taiwan continues to see steady growth in visitor arrivals. During the first quarter of 2026, the destination welcomed nearly three million international visitors, representing a 3.8% increase compared with the same period a year earlier.
Japan remains Taiwan’s largest and one of its fastest-growing inbound markets. More than 1.48 million Japanese travelers visited Taiwan last year, up more than 12% year over year. However, that total still represents only about 70% of pre-pandemic 2019 visitor levels, leaving significant room for further recovery.
Taiwan is hoping favorable travel conditions in Japan will help stimulate additional demand. Beginning July, Japan will reduce its passport application fee from ¥15,900 to ¥7,000 (US$44), a move expected to encourage more Japanese citizens to travel abroad.
Officials believe the combination of lower passport costs in Japan and Taiwan’s new repeat visitor incentives could encourage more Japanese travelers to choose Taiwan for future vacations.
In addition to leisure tourism, the Tourism Administration said it will continue offering travel support programs for international visitors attending trade shows and exhibitions, an important segment of Taiwan’s visitor economy.
Meanwhile, Taiwan is preparing for a busy travel period during the upcoming Dragon Boat Festival holiday, with outbound passenger traffic expected to reach record levels.
Taipei Taoyuan International Airport has already handled more than 20 million passengers this year, reaching the milestone more than two weeks earlier than last year, highlighting Taiwan’s continued recovery in international air travel.
