Pointy end of the bus drives growth out of Australia……….
Arecent report in The Australian says that Business and first-class airline traffic out of the Australasian region has grown sharply on many routes despite a continuing global trend of weak growth in premium cabins.
Figures released by the International Air Transport Association showed that with the exception of routes to Europe, where figures fell by more than 26 per cent, premium traffic from the southwest Pacific to most other regions was higher in July.
Traffic for the month was 28.8per cent higher on routes to Africa, 21.8 per cent up on routes within the region and 7.1 per cent greater on routes to the Middle East. It was also 13.1 per cent higher on routes to the Far East compared with the previous year.
Global growth for the month was 1 per cent, down from 1.9 per cent the previous month and significantly lower than a 4.6 per cent growth in economy traffic.
IATA said this continued a weak growth trend over the past four months and was due mainly to a sharp fall in premium traffic in Europe, which accounts for 28per cent of the world total.
Excluding the European routes, the global growth rate was 5.1 per cent.
There was also good news for airline profitability in that premium traffic revenues remained strong despite the low rate of overall traffic growth.
Premium traffic revenues grew an estimated 3.2 per cent in July, down from 5.4 per cent in June, but still ahead of the rate of volume growth.
“The global economic environment is still relatively positive for premium traffic demand, though it is subject to several risks,” IATA said.
Report by The Mole from The Australian
John Alwyn-Jones
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