Premier introduces new brand to long-haul brochure
Premier Holidays has unveiled a ‘value’ brand in its 2018 Faraway brochure.
Called Smart Choice, the brand uses the ‘very best’ airfare, a minimum three-star accommodation and options for shared transfers.
Smart Choice hotels featured in the latest Faraway brochure include the Rembrandt in Bangkok from £28pp per night, Krabi La Playa Resort,from £25pp per night, and Elandela Game Reserve in South Africa from £199pp per night.
Tours under the Smart Choice umbrella include a nine-night Hong Kong and China independent tour from £2,199pp and a nine-night Vietnam Your Way from £1,499pp.
Premier Holidays 2018 Faraway brochure is valid until December 2018 and also features a number of new stays on the water, and more destinations and hotels off the beaten track.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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