Priceline’s elimination of booking fees gives it competitive advantage
Priceline’s eliminating airline ticket booking fees on all published domestic and international fares means its customers, in most cases, will now pay less for their tickets than they would at other major OTAs, says Online Travel.
The booking fee elimination applies to all priceline.com tickets purchased on a published-price basis and does not apply to priceline.com’s Name Your Own Price® airline ticketing service, which already delivers some of the deepest discounts among the opaque ticketing services.
In a recent internal study of the top 100 customer searches for domestic airline tickets, priceline.com had a Name Your Own Price® fare available for purchase significantly more often than the other opaque airline tickets service, says Online.
“We already offer consumers an easy, one-stop way to do comparative ticket searches for most popular airlines, flights and prices. With our new no-booking-fee policy, priceline.com customers can get the best possible price on their tickets no matter which flight they choose.” Said Priceline.com President Jeffrey H. Boyd.
Report by David Wilkening
David
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