Punjab Tourism to Host the First Ever Pakistan Travel Trade Tourism Fair
In a TravelMole global exclusive, Thomas E King on location in Lahore, Pakistan has been advised by the Tourism Development Corporation of Punjab that they will host the first-ever country wide travel trade tourism conference and fair in Lahore, next month.
Organised by the Tourism Development Corporation of Punjab (TDCP), the Pakistan Tourism Fair will be held in the new purpose-built Expo Centre, Fortress Stadium, Lahore from January 15 – 21, 2007.
More than 200 tour operators, hoteliers, airline executives and other professionals in Pakistan’s burgeoning tourism industry are expected to attend the landmark event including some 60 delegates from 23 foreign countries including Australia, said Mrs. Shazia Akram, General Manager, Administration, TDCP.
A number of incentives are being offered to tour operators in Australia and New Zealand who would like to attend the Pakistan Tourism Fair, she said.
While the 30% discount offered on Pakistan International Airlines may not be a substantial incentive as the carrier is offline in both Australia and New Zealand the TDCP is offering substantial ground arrangements including all accommodation, meals and transfers during the time delegates are in Lahore.
A number of special events are planned for all delegates including an official welcome function hosted by TDCP’s Managing Director, Arshad Bhatti, a personalised city tour of Mughal and British Colonial Lahore, a visit to the Pakistan/India border at Wagha for the picturesque evening flag lowering ceremony, various cultural programs and a keynote conference on Pakistan and Punjab tourism developments inaugurated by the Secretary of Tourism, Government of Punjab.
Formed in 1987, the Tourism Development Corporation of Punjab has been highly active in introducing new means of tourism promotion to the cultural rich state of Punjab, in particular and Pakistan, in general. The tourism conference and fair is the biggest tourism event ever organised by the TDCP.
Currently, Pakistan receives about 800,000 foreign visitors annually and last year some 9,000 Australians visited the country, with the figure expected to top the 10,000 mark this year.
Tourist arrivals are expected to rise as the central government is now taking a more innovative approach to the promotion of tourism especially through its targeted Visit Pakistan Year 2007 campaign which was launched in mid December in Islamabad.
Further details about the Pakistan Tourism Fair are available by contacting Mrs Shazia Akram, General Manager, Administration, TDCP, Tel (42) 9263 283/7588 573. E-mail: [email protected]
Exclusive Report by Thomas E. King, TravelMole’s Travel & Lifestyle Correspondent on location in Lahore, Pakistan
John Alwyn-Jones
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive