Pure Michigan’s New Appoinment
The Michigan Economic Development Corporation (MEDC) has named Dave Lorenz as Vice President of Travel Michigan.
A seasoned tourism professional, Lorenz has served for more than a decade as the Industry Relations and International Marketing Manager for Travel Michigan and has been responsible for international marketing, packaged travel, conventions and meetings, industry relations and sports-event promotions.
Steve Arwood, Chief Executive Officer of the Michigan Economic Development Corporation, said: "Last year was a record-breaking year for tourism in Michigan, generating $22.8 billion in economic impact for the state. I am confident Dave will keep that momentum going strong, while continuing to be a champion for the industry. His experience also ensures that tourism promotion efforts can move forward seamlessly and that our focus, and the focus of the industry, can remain on increasing the number of visitors to Michigan.
"We are anticipating another robust year for tourism in Michigan, and look forward to this trend continuing under Dave’s leadership."
Michigan is represented in the UK by Cellet Marketing and PR and were major sponsors of the recent Silverstone Classic event, reaching 100,000 consumers at the three day event.
Cellet Marketing & Public Relations
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements