Qantas, Jetstar will remain distinctive: Joyce
Business Spectator says that despite the success of Jetstar’s budget model, incoming Qantas chief executive Alan Joyce says Qantas’ premium service will remain distinctively different to its low-cost branch.
Speaking to ABC TV’s Inside Business, Mr Joyce, currently CEO of Jetstar, said he will continue to invest in the Qantas brand when he takes his new post.
“I would absolutely say in the case of Qantas the rumour going around is that we are going to try and make Qantas into a low-cost carrier.” “That would be absolutely the wrong thing to do,” he said.
“Qantas has an absolutely amazing product.” “It’s product gives it its yield premium and if anything I will continue to invest in that product because that yield premium and the differential it achieves is something that is really important because of the value it gives shareholders.”
Mr Joyce said Qantas is well-placed to deal with the soaring cost of fuel, which has hurt rival carriers. The airline has recently made significant job cuts, raised airfares and altered capacities of some services.
“I believe fundamentally Qantas is in an absolutely great position relative to its competition because a lot of the strategies that we have implemented over the last year, and the industry will always go through cycles,” he said.
“The industry has always had its ups and downs and Qantas has coped with those ups and downs absolutely brilliantly.”
He said Qantas’ dual-brand model has also played an important role in the company’s ability to respond to the changeing in the economic environment.
“We have one of the best full service carriers in the world and one of the best low-cost carriers in the world, and the economic environment, how it develops and how fuel develops, how it impacts on the business, we have the ability to be able to play a low cost carrier or a full service carrier,” he said.
A Report by The Mole from Business Spectator
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