Qatar kicks off with FC Barcelona

Sunday, 08 Mar, 2013 0

Qatar Airways will be the shirt sponsor of Spanish football giants FC Barcelona from the start of the 2013/14 season.

The three-year agreement takes effect July 1 and marks the first time the airline has sponsored a major soccer club.

Qatar Airways chief executive Ali Al Baker said at the sponsorship announcement: “Sport is a key pillar of our growth strategy.

“Qatar Airways has been actively developing its sports strategy, tying up with organisations in Qatar and overseas that match our aspirations – and FC Barcelona is an example of an institution that clearly fits in with our strategy.”

The airline will create added value flight and holiday packages for fans globally, as well as a host of community programmes.

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.