Queensland shines with new branding

Monday, 28 Sep, 2010 0

The launch of a new brand – Queensland: Where Australia Shines – marks the beginning of a renewed focus on tourism in Queensland, according to peak national body, Tourism & Transport Forum (TTF).

TTF managing director Chris Brown said the brand would help to reinvigorate Queensland as a prime tourism destination.

“Today marks the start of the Queensland tourism fight back – after two years of job losses and business failures,” he said.

“The new campaign is a bright, dynamic vision of Queensland, designed to showcase Queensland as Australia’s holiday home.”

Brown said the fresh approach would help to re-position Queensland.

“While Queensland needs to put more political support and dollars behind its product, access and infrastructure, no one can fault its unstinting commitment to brand marketing,” he said.



 

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Ian Jarrett



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