Queensland shines with new branding
The launch of a new brand – Queensland: Where Australia Shines – marks the beginning of a renewed focus on tourism in Queensland, according to peak national body, Tourism & Transport Forum (TTF).
TTF managing director Chris Brown said the brand would help to reinvigorate Queensland as a prime tourism destination.
“Today marks the start of the Queensland tourism fight back – after two years of job losses and business failures,†he said.
“The new campaign is a bright, dynamic vision of Queensland, designed to showcase Queensland as Australia’s holiday home.â€
Brown said the fresh approach would help to re-position Queensland.
“While Queensland needs to put more political support and dollars behind its product, access and infrastructure, no one can fault its unstinting commitment to brand marketing,†he said.
Ian Jarrett
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