Quick, where’s that picture ETOA sent us….
Saturday, 28 Feb, 2011
0
ETOA members could be in for a nice little earner, thanks to a decision made eight years ago to ditch membership certificates.
Instead, when a tour operator became a member, ETOA sent the company a small work of art.
Now the artist, Luke Elwes, who was commissioned to create the signed lithographs sent to members, has become a bit of a name, with his work selling for thousands of pounds.
He has work hanging in the corporate collection at Christie’s, the National Trust and Deutsche Bank and has his own high profile exhibitions.
Even small signed lithographs such as the ones sent out to members would sell at around £150 a pop.
And for those who’ve been a member since ETOA began gifting its unique membership certificates, there’s a pretty penny stored up.
ETOA executive director Tom Jenkins said: “Unless you are a serious anorak, or lost to conceptual art, membership certificates are deeply boring documents. Normally their role is to become waste paper. Tourists are drawn to Europe by artistic culture. It is appropriate that we should have a lasting way to celebrate that.”
by Dinah Hatch
Dinah
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Euromonitor International unveils world’s top 100 city destinations for 2025