Regions missing out on inbound surge
The Australian inbound tourism industry continued to perform strongly in the third quarter, with the 502,900 visitors in September 2010 being 7.7% higher than September 2009, following a strong August, which was 5.6% higher.
Australian Bureau of Statistic’s Overseas Arrivals and Departures figures for September showed that Australia was enjoying strong growth from Asian destinations.
Japan was up 30.4% on 2009, China was up 42.9% and there was double-digit growth from Malaysia, Singapore, Indonesia and Korea.â€
“We hold out some hope that strong growth from the region will offset the impact of weak local economies and the high dollar in traditional Western markets,†said managing director of the Australia Tourism Export Council (ATEC), Matthew Hingerty
However, Australians continue to head overseas in record numbers.
Latest ABS data shows that outbound travel grew by 15.4 per cent in September compared to the same month last year (up 96,900).
Tourism and Transport Forum national policy director Evan Hall said, “It’s an increasingly competitive market with people getting very used to low international airfares, great hotel deals and the best buying power in almost three decades.
“With many economists expecting the current conditions to continue for some time, Australians increasingly regard an international holiday as being as accessible as holidaying at home, and that will see domestic tourism continue to slide.
“Also, while international arrivals are up, many of them are spending all their time in the cities – they’re simply not getting out into regional areas.â€
Ian Jarrett
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