Report says ski holidays are still exclusive
A UK family ski trip accounts for nearly a fifth of the average family’s annual disposable income, according to research from travel insurance specialist Columbus Direct.
Its study found the average cost of a six-day ski holiday for a family of four is £4,688, including travel, accommodation, equipment hire and lift passes.
Nearly a quarter (22%) of the cost is from equipment hire and lift passes.
The research looked at the cost of holidays to 30 popular ski resorts in six countries between February 26 and March 2 2018.
All prices were quotes for booking four weeks ahead of travel and the researchers claim they took every effort to ensure that all figures are as comparable as possible.
The firm said its analysis reveals the most popular skiing resorts for Brits remain exclusive, with a family trip accounting for 17% of the average annual household disposable income of £27,300.
But Columbus Direct is still anticipating a surge in winter sports holidays this Easter as families look to take advantage of the bank holidays and the tail end of the ski season.
Marketing director Carolina Vicente said: "Skiing holidays are fantastically popular, but this research highlights that travellers need to plan in advance and explore their options if they want to get the best value.
"It is not just the cost of travel and accommodation, people need to make sure they account for spending on lift passes, equipment hire, food and entertainment once at the resort of their choosing."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Airlines suspend Madagascar services following unrest and army revolt
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports