Report shows the power of Facebook

Wednesday, 28 Oct, 2010 0

The influence of Facebook in online retailing is fast increasing, according to the latest report from Experian Hitwise.

Its report published today, called Getting to Grips with Social Media, says Facebook is the second biggest source of traffic to all websites after Google.

Approximately 1 in 10 visits to a website in September came immediately after a visit to Facebook, up from 1 in 13 visits back in September 2009.

Overall, social networks are sending nearly 13% more traffic to online retailers this year than last year.

They accounted for 11.6% of all UK internet visits during September, representing a year on year growth of 4.3%.

The three dominant players, Facebook, YouTube and Twitter, account for 75% of all visits to the social network category.

Facebook accounts for 55% of all visits to social networking sites.

To request the full report, see www.hitwise.com/uk/registration-pages/getting-to-grips-with-social-media

By Bev Fearis

Bev

Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.