Sabre launches first AI-native class free airline revenue engine
Sabre has unveiled SabreMosaic Continuous Revenue Optimizer (CRO), an industry-first AI-driven modular solution.
It says it enables airlines to move beyond traditional fare classes and deliver continuous pricing recommendations for each request.
Built in partnership with Riyadh Air, CRO expands on SabreMosaic, the modular, AI-native platform introduced last year.
It has already delivered more than 16 new products for over 10 airline customers.
The new solution combines Sabre’s proprietary data and algorithms with Sabre’s AI capabilities to continuously determine the optimal price for every seat per customer segment.
By analyzing real-time demand, booking patterns and competitive market conditions, CRO enables airlines to present each passenger with the most relevant and competitive fare for their journey.
This helps travellers find offers that best match their preferences, while allowing airlines to adjust pricing—sometimes downward—to absorb additional demand.
It says airlines can achieve up to a 3.5% uplift in overall revenue without adding capacity.
CRO is powered by Sabre IQ, combining proprietary algorithms with the scale of its Travel Data Cloud.
Sabre’s data and AI infrastructure enables smarter pricing and retailing, it says.
“The next paradigm shift in revenue optimisation is here,” said Mike Reyes, SVP, Product Management at Sabre.
“We are thrilled to be making this technical leap forward with Riyadh Air.”
Through this partnership, Riyadh Air is fine-tuning its pricing to maximise revenue opportunities while navigating a hybrid environment where most airlines still operate with fare rules.
“We have a bold vision to reimagine the entire traveller experience,” said Shihaj Kutty, VP Pricing and Revenue Management at Riyadh Air.
“With a digitally-savvy population to serve, we knew we needed cutting-edge technology to understand our customers in new ways.”
The introduction of CRO comes at a time when airlines are under increasing pressure to optimise every seat sold.
CRO was previewed during Sabre’s keynote session at the recent T2RL Engage conference, where executives from Riyadh Air joined Sabre leaders on stage to share their firsthand experiences.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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