Sabre Hospitality has announced a multi-year renewal of its strategic partnership with Preferred Hotels & Resorts.
It will now include SynXis Retailing and Gift Card & Vouchers.
The partnership aims to help create additional revenue streams and attract new guests to Preferred’s member hotels.
Preferred Hotels & Resorts is the largest independent hotel brand representing more than 600 hotels, resorts, residences, and independent hotel groups in 80 countries.
The renewed agreement includes SynXis Booking Engine, GDS Distribution, Call Center Services, Digital Marketing, and SynXis Voice Agent solutions.
This partnership expansion ensures that Preferred Hotels & Resorts continues to have access to the full suite of Sabre’s hospitality solutions.
It aims to support the goal of increasing adoption of its I Prefer Hotel Rewards program.
“Preferred Hotels & Resorts is not only a marquee customer but a true strategic partner for SabreHospitality, representing some of the most distinguished hotels in the world,” said Frank Trampert,SVP, Global Managing Director Commercial at Sabre Hospitality.
Michelle Woodley, President of Preferred Hotels & Resorts added: “The additional value of Sabre’s Gift Card & Vouchers combined with SynXis Retailing technologykeeps us ahead of the game in the ever-changing hospitality technology space
