Sabre strengthens partnership with Shiji to connect Chinese travel market
Sabre announced an enhanced partnership with hospitality tech platform Shiji Distribution Solutions to streamline connectivity with the Chinese travel ecosystem.
While the Chinese travel market is one of the biggest in the world, Chinese travellers have traditionally been hard to reach for many hoteliers.
The expanded relationship between Sabre and Shiji hopes to plug the gap and offer better access for hoteliers, through the Sabre SynXis hospitality platform, to the channels Chinese travellers typically use to search and book.
"We’re thrilled to enhance our relationship with Sabre so together, we can support hoteliers to capture recovery and grow their brand by making the most of the significant opportunities presented by the Chinese marketplace," said Anson Lau, Managing Director, Shiji.
"The additional connections available to Sabre through Shiji will help Sabre’s hotel partners build brand awareness in Greater China."
Sabre has previously worked with Shiji to connect hoteliers to selected channels within China including the popular WeChat Booking Engine, as well as Fliggy and Meituan’s travel platforms.
The two companies have now reached a much broader agreement to enable Sabre hotel partners to quickly connect to a wider range of travel agents, online travel agencies (OTAs), travel management companies (TMCs) and wholesalers across China.
Sabre’s hospitality partners will be able to connect to these channels through Sabre Channel Connect, which simplifies and automates distribution of a hotel’s offers, rates and availability.
"It’s more important now than ever that hotels are able to target guests across different geographic markets and that they have the robust solutions they need to enable them to react quickly to frequently changing market conditions," said Frank Trampert, Senior Vice President and Global Managing Director, Sabre Hospitality Solutions Commercial.
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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